by: Mine Racho

The webinar explored when organizations should pursue formal, large-scale change (“big C”) versus focusing on clarity, design, and incremental improvements (“small C”).

Speakers emphasized that many organizations jump too quickly to structural change without clearly defining the problem. Effective change begins with understanding the root issue, improving visibility of processes, and engaging operational teams.

Key insights included:

• Formal change is needed when there is significant structural or workforce impact.
• Clarity and design are often better first steps, especially when issues stem from ambiguity, poor workflows, or lack of data visibility.
• Incremental improvement is powerful, addressing daily operational friction before escalating to major transformation.
• Poor problem definition leads to ineffective change, with risks of solving the wrong issue or overlooking root causes.

The session concluded that successful organizations balance clarity, consultation, and continuous improvement before committing to large-scale change initiatives.

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