by: Mine Racho
In this webinar hosted by DVE, Emma Lawrence led an engaging discussion on the strategic role of benchmarking in higher education. The session featured insights from Professor Danny Samson (University of Melbourne), a leader in operations and benchmarking, and Dr. Nicolene Murdoch (Western Sydney University), known for her work in quality and international partnerships.
What is Benchmarking?
The panel began by defining benchmarking as more than just comparison—it’s a structured, evidence-based approach to learning and continuous improvement.
- Dr. Murdoch described it as “knowing where you stand,” encouraging institutions to learn from a broad range of peers—not just top performers.
- Professor Samson distinguished between process benchmarking (how things are done) and performance benchmarking (results achieved), both of which are critical for institutional growth.
Why Benchmark?
Both speakers emphasized that benchmarking is a strategic tool—not just for evaluation, but for transformation. When embedded within broader improvement initiatives, benchmarking helps:
- Provide clarity on institutional strengths and gaps
- Support evidence-based decisions
- Justify policy or program changes
- Build internal confidence by showing that “you’re not as bad as you think”
Real-world examples highlighted benchmarking in action—from curriculum design at Melbourne Uni (comparing with MIT) to improving student attrition strategies at WSU.
Keys to Effective Benchmarking
- Mindset matters: Benchmarking is most valuable when approached with openness, humility, and a willingness to share and learn.
- Informal vs. Formal: Whether through structured projects or informal conversations, benchmarking can deliver impact—provided there’s consistency, purpose, and follow-through.
- Leverage external support: Consultants like DVE bring objectivity, identify relevant partners, and deliver structured, professional reports that internal teams may not have the capacity to produce.
Collaboration Over Competition
The concept of “coopetition” was introduced—recognizing that while institutions may compete in the marketplace, they can still collaborate to raise sector-wide standards. Trust, goodwill, and repeat engagement are essential, and legal frameworks (e.g. NDAs) can help manage intellectual property when needed.
Who Should Be Involved?
Professor Samson stressed the importance of choosing the right people to lead benchmarking activities:
- Engage “zealous volunteer champions” with passion for improvement
- Pair academic and professional staff to harness diverse insights and foster deeper learning
This collaboration not only bridges internal silos but also builds shared ownership of outcomes.
Final Reflections
Both panelists underscored that benchmarking—whether formal or informal—has consistently provided value. It helps institutions see that they’re not alone, uncover new ideas, and move forward with clarity and confidence. Dr. Murdoch noted that benchmarking has been personally and professionally enriching, and encouraged a sector-wide mindset of generosity and openness.
Closing Note
As the panel reminded us, when done well, benchmarking is not just a process—it’s a catalyst for collaboration, insight, and lasting improvement.
To watch the recording of the webinar, kindly input your contact information below:
